DigitalMedia2019-2021 Derri Wilkie

Codes & Conventions of a website: What exactly are codes? Codes are sign systems that generate context. Technical and symbolic codes are the two types of codes that exist. Technical codes refer to all of the different ways that equipment is used to tell a story in a media document, such as camera work in a film. Symbolic codes reveal what lies under the visible surface. A character's acts, for example, reveal how he or she is feeling. Music, for example, is both technological and symbolic, so it falls under both categories. What do conventions entail? Conventions are ways of doing things that are widely known. In any format, there are general conventions, such as using interviewee quotes in a print article, but there are also genre-specific conventions. For interest or incorporation, most websites provide moving images or audio material, as well as something for the audience to do on the website. This content is given based on the nature of the website: a music website might pr...

 Posting Unpublished Work: Since researchers operate as a team rather than as individuals, determining who owns intellectual property in science is difficult. When it comes to copyright, the College's IP policy specifies when it belongs to you as a student and when it belongs to Imperial or the organisation that is supporting your studies. Before posting your work on social media, make sure it won't: A patent application may be harmed. Stop yourself or your boss from publishing the job in the future. Infringe on the rights of others Make it clear that your lab conducts animal testing. Breach a previously agreed-upon confidentiality arrangement Pose a national security threat Terms & Conditions: You agree to the terms and conditions of a social media site when you sign up for it. Make sure you read them to understand what the supplier can do with the material you contribute to their platform and the personal information you provide during registration. Data Protection: Perso...

Originally my plan was to use the teams to create a tournament style voting system that allowed for the users on social media to vote for who they wanted or who they want to win. At this time we have decided that we aren't going to add this yet and try and be more simplistic for the first year, however we may add this feature in the coming years. This is the website that is still in development and we plan to have this sorted out for people who want more in depth information about a team, player, coach, etc. As of right now this feature is not available to the public of the development stage, we are using the software wix to create this website. Website Link:   https://www.wix.com/website/builder?storyId=d4e39031-44b6-45ea-b591-582d3e5cf547&editorSessionId=fea4ad13-9716-43be-bf1f-10bd97e5fa4b&referralInfo=dashboard#!/builder/story/d4e39031-44b6-45ea-b591-582d3e5cf547:3645dd57-0c75-464c-9bd6-bba60c83559f    This is the development of the programs that are going to ...

 Why Social Media?  The reason that I have chosen Social Media as my promotion choice, is because nowadays people always use or have some form of social media. This allows us to connect to multiple different type of demographics, among the community. Why use plain dialogue? The reason I have chosen to present much of my information in the form of spoken dialogue this is because there is a lot of information to get across in a short amount of time. As their is a small amount of time to give the information in, it means that plain dialogue is the most efficient. I have created created a campaign, that consists of a website, social media, programs, tickets, flyers, etc. This is to promote my L12 football awards show. I believe that I have met the client brief/proposal by creating the L12 football award show, I believe that I have met all the client requirements and also added to it by changing the way off advertising to something more modern and demographically expanded to m...

Overview - I wanted to show my editing process from start to finish and how it met target audience. Why it's not in the newspaper? The reason my campaign is not going to be in the newspaper is because nowadays not only the younger audiences, but also the older demographics no longer need the newspaper as its all online. This is because . The advantage to this is that we can focus on the digital side of print media, these things consist of websites, social media posts, etc. The reason I changed the design - The reason for why I changed the design is because I believe that the tickets needed a change of style and colour to really make it work and grasp the eye of the community. As you can see this is the before and after of the programs I designed. After receiving feedback about the colours of the program I decided to make it more vibrant and inviting to the eye. The reason behind such a vivid change is because I also wanted to incorporate the colours with football, as why I have dec...

 

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 DIGITAL VACANCIES FOR MEDIA 8 Different digital media openings and the skills/qualifications needed for them. Website Source Link. MARKETING SOCIALS (Promoting the product). Vacancy and 3 required skills for each: 1. Designing the web In order to create and maintain an interactive website, web designers are responsible for designing every aspect of a website from the ground up, so they must have creative skills and have an artistic quality to them. Here are the three key abilities a web designer should have and why: Imaginations:  In order for the product to satisfy the brief and still stand out above the competition, in order to be able to think of fresh ideas, the web designer must be a creative person. Caution in depth:  In order for the user interface to be functional and fit for purpose, the website must have intense attention to detail. Analytical abilities:  The web designer should have the skills to be able to analyse the audience's use of websites, includin...

 This is a list of file formats for different mediums of file formats: Image: .JPG (JPEG Format)  It is commonly used for storing digital photos and used by most digital cameras to save images.   Music: .MP3 (MP3 Audio File)    It is most commonly used to store music, but may also contain other types of audio content, such as a lecture, sermon, audiobook, or podcast. Video: .MPG (MPEG Video File)  An MPG file is a common video file that uses a digital video format standardized by the Moving Picture Experts Group ( MPEG ). It stores video, audio, and  metadata  interleaved together. MPG files are often used for creating movies that are distributed on the Internet. Text: .DOCX (Microsoft Word Document)  A DOCX file is a document created by Microsoft Word or another  word processing  program, such as OpenOffice Writer or Apple Pages. It contains formatted text and may also include images, tables, charts, and other document elements. Ga...

  A CV is an essential part of any job search, not to mention a great way to put all of your skills, experience, and qualifications in one place. In fact, a well written CV could be the difference between getting an interview and not being considered for the role. Derri Wilkie 94 Woodhall Road Liverpool, Merseyside L13 3EF 07504132046 derriwilkie11@gmail.com Professional summary . Work history July 2019 to July 2019 St George's Hall Liverpool, Merseyside Work Experience Registrar Maintained appropriate, well-organised safekeeping of public and historical records using Microsoft excel. Processed accurate, efficient returns on deaths and stillbirths to relevant authorities. Processed applications effectively and efficiently, distributing relevant documents to Registrar as appropriate. Ensured thorough, appropriate statutory functions relating to birth, death and stillbirth registration within Liverpool district. Carried out all tasks to ensure compliance with relevant regul...

A personal media profile is represented as a form of a digital portfolio, which may showcase audio visuals as a film reel, or a portfolio of photos you have previously taken Your personal profile in social media gives others an immediate sense of who you are, including the basics of your name, appearance, interests, influences. It's considering how you want to represent yourself, because your digital profile is your digital calling card and may be seen by millions of people on the Internet. Strengths and weaknesses of digital portfolio:  Strengths: Portability: Easier to transport than hard copy versions. Creativity: New non-linear formats and the integration of various media types allow students many ways to creatively express their professional knowledge and skills. Self-confidence: Building technology skills and fostering self-confidence in their own abilities. Community: Sharing ideas and resources. Weaknesses: The creation of digital portfolios requires advanced knowledge and ...

Intentions: History: Kopparbergs Bryggeri was established in 1882 in Kopparberg, Sweden. 36 craft brewers joined forces to what today still remains as Kopparbergs Bryggeri. Generations of local families have worked for the brewery and our people will always be one of our keys to success. We are the pioneer of Sweet Cider and Fruit Cider. We are the inventor of Frozen Fruit Cider. THE BEGINNING Kopparbergs Bryggeri was re-established in 1994, when Peter Bronsman and his brother Dan-Anders Bronsman bought the old brewery in the town of Kopparberg, Sweden. 36 regional brewers originally founded it in 1882. Kopparberg is now sold in more than 30 countries and is the world’s best-selling pear cider. Kopparberg is listed in Sweden on the NGM Nordic MTF. KOPPARBERG TOWN The founders of Kopparberg Town originally came for its copper reserves. The name directly translates as “Copper Mountain” in English. The towns many traditional red houses are painted with Falu Rödfärg,...

Worldwide promoting consumption is at an untouched high, esteemed at more than $500 billion. While for all intents and purposes all advertisers concur that estimating promoting viability is vital to guaranteeing an incentive for the immense progression of assets into the business in any case, really doing so stays an overwhelming errand. With expanding rivalry entering the business growing new measurements for this estimation has gotten fundamental. In a quick paced universe of consistent advancement and market disturbance, solid showcasing has gotten more significant than any time in recent memory, with organizations expecting to put forth expanding attempts to separate themselves from the developing number of rivals in their fragment. Therefore, interest in promoting by and by sits at an unequaled high. With worldwide consumption on promoting surpassing $500 billion of every 2015, having since developed by an expected 5.2% in 2016, it has gotten progressively imperative to create s...

https://www.youtube.com/watch?v=4_B6wQMd2eI  - Edeka https://www.youtube.com/watch?v=ojajHDJrliM  - cadbury

Case Scenario Questions: 1) Who is the target audience for this product? 2) Who do you think is a good replacement for George Clooney, and why? 3) What could be an alternative approach to advertising this product? https://www.youtube.com/watch?v=DfyeXrdZZ1o  - This adverts target audience is people of 30+ age, and who are in the A1, B1 and C1 social grade, as many people view Nespresso as a high class coffee, because of the sophisticated location and the suave music that is playing in the background, which is then complete with George Clooney and the way he is sharply dressed. I believe a good replacement for George Clooney is Tom Hardy, I believe this because he is very highly thought of as a Hollywood superstar and is held in high regards of the sophistication that he carries when he is on the red carpet. He is also known for his honest ways which make fans of both genders love him and believe what he says. As he is also very popular, he is very looked upon at the moment a...

4 Types of Propositional Messaging: Brand - Getting your proposition right defines your brand, and your brand is centric to the values of your proposition.   T he art of a creating a great brand is how it’s communicated to your audience. Connecting them with your values. Proposition - the propositional messaging includes details of how the service works, ‘Enter your destination for easy pick-ups and effortless drop-offs’. Messaging - Your messaging it needs to be compelling, emotive and more persuasive than your proposition. It should focus on core strengths of your business and is typically backed up by a sales message or call to action. Positioning - At its heart, propositional messaging communicates the values of your brand. But it’s a defined mix of USPs and hooks to attract your target audience. Creating a great core propositional message is crucial when positioning your brand in the market place.

Shock Advertising: Think Stop Look Listen -  https://www.youtube.com/watch?v=CqGSBQAaxXQ  This advert was good as it was made into a cartoon version, meaning that it was more applicable towards children as it weren't from a real stand point and was easier to watch and learn. KFC Australia -  https://www.youtube.com/watch?v=ojqMGlqYHPg  This advert was banned as it was seen as very racist. This gives a shock advertisement towards the stereotype of 'coloured' people love chicken. Cigarette Packets -  These cigarette packets are now condoning to stop smoking as it is now a problem all over the world, and is not only affecting the people who do smoke but the people around them. Weight Watchers -  This advert is used as one of the methods that will be used to influence people who are overweight and cut down it will make them realise that it is possible and make them want to join weight watchers as it will 'actually work'. Celebrity Endorsement: Gary ...