P1 - Unit 3: Create a media product

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M1 - Unit 3: Marketing methods for the client brief

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 Why Social Media?  The reason that I have chosen Social Media as my promotion choice, is because nowadays people always use or have some form of social media. This allows us to connect to multiple different type of demographics, among the community. Why use plain dialogue? The reason I have chosen to present much of my information in the form of spoken dialogue this is because there is a lot of information to get across in a short amount of time. As their is a small amount of time to give the information in, it means that plain dialogue is the most efficient. I have created created a campaign, that consists of a website, social media, programs, tickets, flyers, etc. This is to promote my L12 football awards show. I believe that I have met the client brief/proposal by creating the L12 football award show, I believe that I have met all the client requirements and also added to it by changing the way off advertising to something more modern and demographically expanded to m...
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Print Media - UK Tabloids and Broadsheets.

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These are just some tabloids and broadsheets that i have used that all have different types of information. 1) This is a tabloid that goes over religion and conspiracy theories. They also have exaggerated headlines such as 'Nutty Noah builds ark in his garden', they are just trying to make stories out of old news. It’s giving the headlines humorous phrases to intrigue the reader into what type of newspaper it is. As it is a red top newspaper it is less serious this is why it is given ridiculous names. 2) This tabloid is about sports and it is spreading rumours and gossip about recent events in the sporting world. In this case the article is about how Steve Smith the Australian captain and his recent case of admitting to cheating which could affect the nations chances of winning the event and most of the blame would be forced onto him as he would be unable to play this also forces vicious backlash onto Smith as he was unable to get into the game. 3) This is a tabloid about...
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Case Scenario: George Clooney

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Case Scenario Questions: 1) Who is the target audience for this product? 2) Who do you think is a good replacement for George Clooney, and why? 3) What could be an alternative approach to advertising this product? https://www.youtube.com/watch?v=DfyeXrdZZ1o  - This adverts target audience is people of 30+ age, and who are in the A1, B1 and C1 social grade, as many people view Nespresso as a high class coffee, because of the sophisticated location and the suave music that is playing in the background, which is then complete with George Clooney and the way he is sharply dressed. I believe a good replacement for George Clooney is Tom Hardy, I believe this because he is very highly thought of as a Hollywood superstar and is held in high regards of the sophistication that he carries when he is on the red carpet. He is also known for his honest ways which make fans of both genders love him and believe what he says. As he is also very popular, he is very looked upon at the moment a...
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