P2 - Unit 3: Create a media product

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Types of Propositional Messaging

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4 Types of Propositional Messaging: Brand - Getting your proposition right defines your brand, and your brand is centric to the values of your proposition.   T he art of a creating a great brand is how it’s communicated to your audience. Connecting them with your values. Proposition - the propositional messaging includes details of how the service works, ‘Enter your destination for easy pick-ups and effortless drop-offs’. Messaging - Your messaging it needs to be compelling, emotive and more persuasive than your proposition. It should focus on core strengths of your business and is typically backed up by a sales message or call to action. Positioning - At its heart, propositional messaging communicates the values of your brand. But it’s a defined mix of USPs and hooks to attract your target audience. Creating a great core propositional message is crucial when positioning your brand in the market place.
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To do these types of filters first you have to create a new file and create a sheet that has 210cm x 297cm. Next put in the image you want and when you have done this go to the tab image and it will show a list of words, you will go down to adjustments and hover over it where it will show another list, from this list you can choose whatever you like and customize your picture as much as you like.
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