Approaches to advertising campaigns

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Shock Advertising:

Think Stop Look Listen - https://www.youtube.com/watch?v=CqGSBQAaxXQ This advert was good as it was made into a cartoon version, meaning that it was more applicable towards children as it weren't from a real stand point and was easier to watch and learn.

KFC Australia - https://www.youtube.com/watch?v=ojqMGlqYHPg This advert was banned as it was seen as very racist. This gives a shock advertisement towards the stereotype of 'coloured' people love chicken.

Cigarette Packets - Image result for cigarette packets ukThese cigarette packets are now condoning to stop smoking as it is now a problem all over the world, and is not only affecting the people who do smoke but the people around them.

Weight Watchers -Image result for weight watchers ad This advert is used as one of the methods that will be used to influence people who are overweight and cut down it will make them realise that it is possible and make them want to join weight watchers as it will 'actually work'.

Celebrity Endorsement:

Gary Lineker (Walkers) - https://www.youtube.com/watch?v=GbFEnGExSgI
Usain Bolt (Virgin Media) - https://www.youtube.com/watch?v=IB-JEadOoms
Nivea Men (Liverpool FC) - https://www.youtube.com/watch?v=16Dx_VnVoGo
Rowan Atkinson (Snikers) - https://www.youtube.com/watch?v=qIVDxL2lgN4
EE (Kevin Bacon) - https://www.youtube.com/watch?v=dvUsi57Mfv4
Gordon Ramsey (Walkers) - https://www.youtube.com/watch?v=tE5Ghya7gsU

Comments

  1. mrsmcdonaldholmes11 March 2020 at 19:18

    Good range of example adverts here Derri, you need to analyse each one individually as they mean nothing without your shock/celebrity analysis. Does the advert work in terms of engaging the audience? If so how?
    How does the advert work in your opinion ?> Do not be literal use your knowledge gained from discussions in lesson.

    Mrs McD-H

    ReplyDelete

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