Types of Propositional Messaging
4 Types of Propositional Messaging:
Brand - Getting your proposition right defines your brand, and your brand is centric to the values of your proposition. The art of a creating a great brand is how it’s communicated to your audience. Connecting them with your values.
Brand - Getting your proposition right defines your brand, and your brand is centric to the values of your proposition. The art of a creating a great brand is how it’s communicated to your audience. Connecting them with your values.
Proposition - the propositional messaging includes details of how the service works, ‘Enter your destination for easy pick-ups and effortless drop-offs’.
Messaging - Your messaging it needs to be compelling, emotive and more persuasive than your proposition. It should focus on core strengths of your business and is typically backed up by a sales message or call to action.
Positioning - At its heart, propositional messaging communicates the values of your brand. But it’s a defined mix of USPs and hooks to attract your target audience. Creating a great core propositional message is crucial when positioning your brand in the market place.
Derri can you please back up your four statements with examples of adverts.
ReplyDeleteDid you take these four areas from your booklet?
See page 241 left hand side these are the four I was looking for with examples :Common ground, fulfil a need, offer a solution and offer a clear benefit.
Please double check and complete in full with examples.
Mrs McD-H
Derri can you please back up your four statements with examples of adverts.
ReplyDeleteDid you take these four areas from your booklet?
See page 241 left hand side these are the four I was looking for with examples :Common ground, fulfil a need, offer a solution and offer a clear benefit.
Please double check and complete in full with examples.
Mrs McD-H