M3 - Unit 3: Codes & Conventions
Codes & Conventions of a website: What exactly are codes? Codes are sign systems that generate context. Technical and symbolic codes are the two types of codes that exist. Technical codes refer to all of the different ways that equipment is used to tell a story in a media document, such as camera work in a film. Symbolic codes reveal what lies under the visible surface. A character's acts, for example, reveal how he or she is feeling. Music, for example, is both technological and symbolic, so it falls under both categories. What do conventions entail? Conventions are ways of doing things that are widely known. In any format, there are general conventions, such as using interviewee quotes in a print article, but there are also genre-specific conventions. For interest or incorporation, most websites provide moving images or audio material, as well as something for the audience to do on the website. This content is given based on the nature of the website: a music website might pr