DigitalMedia2019-2021 Derri Wilkie

Worldwide promoting consumption is at an untouched high, esteemed at more than $500 billion. While for all intents and purposes all advertisers concur that estimating promoting viability is vital to guaranteeing an incentive for the immense progression of assets into the business in any case, really doing so stays an overwhelming errand. With expanding rivalry entering the business growing new measurements for this estimation has gotten fundamental. In a quick paced universe of consistent advancement and market disturbance, solid showcasing has gotten more significant than any time in recent memory, with organizations expecting to put forth expanding attempts to separate themselves from the developing number of rivals in their fragment. Therefore, interest in promoting by and by sits at an unequaled high. With worldwide consumption on promoting surpassing $500 billion of every 2015, having since developed by an expected 5.2% in 2016, it has gotten progressively imperative to create s

https://www.youtube.com/watch?v=4_B6wQMd2eI  - Edeka https://www.youtube.com/watch?v=ojajHDJrliM  - cadbury

Case Scenario Questions: 1) Who is the target audience for this product? 2) Who do you think is a good replacement for George Clooney, and why? 3) What could be an alternative approach to advertising this product? https://www.youtube.com/watch?v=DfyeXrdZZ1o  - This adverts target audience is people of 30+ age, and who are in the A1, B1 and C1 social grade, as many people view Nespresso as a high class coffee, because of the sophisticated location and the suave music that is playing in the background, which is then complete with George Clooney and the way he is sharply dressed. I believe a good replacement for George Clooney is Tom Hardy, I believe this because he is very highly thought of as a Hollywood superstar and is held in high regards of the sophistication that he carries when he is on the red carpet. He is also known for his honest ways which make fans of both genders love him and believe what he says. As he is also very popular, he is very looked upon at the moment as on

4 Types of Propositional Messaging: Brand - Getting your proposition right defines your brand, and your brand is centric to the values of your proposition.   T he art of a creating a great brand is how it’s communicated to your audience. Connecting them with your values. Proposition - the propositional messaging includes details of how the service works, ‘Enter your destination for easy pick-ups and effortless drop-offs’. Messaging - Your messaging it needs to be compelling, emotive and more persuasive than your proposition. It should focus on core strengths of your business and is typically backed up by a sales message or call to action. Positioning - At its heart, propositional messaging communicates the values of your brand. But it’s a defined mix of USPs and hooks to attract your target audience. Creating a great core propositional message is crucial when positioning your brand in the market place.

Shock Advertising: Think Stop Look Listen -  https://www.youtube.com/watch?v=CqGSBQAaxXQ  This advert was good as it was made into a cartoon version, meaning that it was more applicable towards children as it weren't from a real stand point and was easier to watch and learn. KFC Australia -  https://www.youtube.com/watch?v=ojqMGlqYHPg  This advert was banned as it was seen as very racist. This gives a shock advertisement towards the stereotype of 'coloured' people love chicken. Cigarette Packets -  These cigarette packets are now condoning to stop smoking as it is now a problem all over the world, and is not only affecting the people who do smoke but the people around them. Weight Watchers -  This advert is used as one of the methods that will be used to influence people who are overweight and cut down it will make them realise that it is possible and make them want to join weight watchers as it will 'actually work'. Celebrity Endorsement: Gary Lineker (

Radio - link doesnt work Print - 1) Tried to stop drink driving by publishing a picture.            2) Not products, My 3 minutes had run.