Types of Propositional Messaging
4 Types of Propositional Messaging: Brand - Getting your proposition right defines your brand, and your brand is centric to the values of your proposition. T he art of a creating a great brand is how it’s communicated to your audience. Connecting them with your values. Proposition - the propositional messaging includes details of how the service works, ‘Enter your destination for easy pick-ups and effortless drop-offs’. Messaging - Your messaging it needs to be compelling, emotive and more persuasive than your proposition. It should focus on core strengths of your business and is typically backed up by a sales message or call to action. Positioning - At its heart, propositional messaging communicates the values of your brand. But it’s a defined mix of USPs and hooks to attract your target audience. Creating a great core propositional message is crucial when positioning your brand in the market place.
This is a striking end product - I would like to see the other experiments in defining text as brushes and a reflective commentary that gives us an insight into the skills you have learned, which processes and combination you feel where successful, what obstacles you found etc. this would allow us to access the M and D bandings
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