Types of Propositional Messaging
4 Types of Propositional Messaging: Brand - Getting your proposition right defines your brand, and your brand is centric to the values of your proposition. T he art of a creating a great brand is how it’s communicated to your audience. Connecting them with your values. Proposition - the propositional messaging includes details of how the service works, ‘Enter your destination for easy pick-ups and effortless drop-offs’. Messaging - Your messaging it needs to be compelling, emotive and more persuasive than your proposition. It should focus on core strengths of your business and is typically backed up by a sales message or call to action. Positioning - At its heart, propositional messaging communicates the values of your brand. But it’s a defined mix of USPs and hooks to attract your target audience. Creating a great core propositional message is crucial when positioning your brand in the market place.
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