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Case Scenario: George Clooney

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Case Scenario Questions: 1) Who is the target audience for this product? 2) Who do you think is a good replacement for George Clooney, and why? 3) What could be an alternative approach to advertising this product? https://www.youtube.com/watch?v=DfyeXrdZZ1o  - This adverts target audience is people of 30+ age, and who are in the A1, B1 and C1 social grade, as many people view Nespresso as a high class coffee, because of the sophisticated location and the suave music that is playing in the background, which is then complete with George Clooney and the way he is sharply dressed. I believe a good replacement for George Clooney is Tom Hardy, I believe this because he is very highly thought of as a Hollywood superstar and is held in high regards of the sophistication that he carries when he is on the red carpet. He is also known for his honest ways which make fans of both genders love him and believe what he says. As he is also very popular, he is very looked upon at the moment a...
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LO2.2 What do prospective employers want?

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 DIGITAL VACANCIES FOR MEDIA 8 Different digital media openings and the skills/qualifications needed for them. Website Source Link. MARKETING SOCIALS (Promoting the product). Vacancy and 3 required skills for each: 1. Designing the web In order to create and maintain an interactive website, web designers are responsible for designing every aspect of a website from the ground up, so they must have creative skills and have an artistic quality to them. Here are the three key abilities a web designer should have and why: Imaginations:  In order for the product to satisfy the brief and still stand out above the competition, in order to be able to think of fresh ideas, the web designer must be a creative person. Caution in depth:  In order for the user interface to be functional and fit for purpose, the website must have intense attention to detail. Analytical abilities:  The web designer should have the skills to be able to analyse the audience's use of websites, includin...
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Methods Of Research - Magazines

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4 Female Fashion Magazines for 16-24 years old 1. Vogue Magazine - This is a magazine that is published all over the world monthly. This magazine cost £5.45 in the UK. Vogue is classed as one of Britain's top go-to fashion magazine. 2. UnEarth Women - This magazine is published twice a year with several issues in them. It costs around £10 for the magazine.This magazine is well-known in the UK as a travelling magazine. 3. Elle Magazine - This is a magazine that is published monthly in the UK with options of a free subscription for 30 days. The price of this magazine is £5.49. It is known well worldwide for its lifestyle, makeup and buying tips. 4. Glamour Magazine - Glamour has been the leading lifestyle magazine in Britain since its release in 2001. It is published monthly with around 11 magazines per year. The cost of a glamour magazine is around £2.00.
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